Reputation Management
We run a proper ORM (Online Reputation Management) campaign with the goal of penalizing all negative links.
By doing this, the original negative content will not show until you view the 5th thru 20+ pages on Google.
Honest, positive content will be created and boosted in the search results to help accomplish this goal.
Content like social profiles, blogging, articles, press releases, videos, image submissions and social networking.